Social&Technology Analysis of Revlon

Issues that may impact the industry include consumers concerns about proceeds safety and the use of beast testing by cosmetics companies1. In 1990, cosmetics ogre Revlon became one of the first industry heavyweights to swear off all animal testing. Since then, Revlon has grown to be an animal-friendly empire, garnering awards for its products from magazines such as Cosmopolitan, Teen People, Allure, and In Style2. That is a signal that Revlon has an aw areness of social responsibility and also showed their concerns about pictorial environment.Besides, with the income increasing, modern people are more willing to barter for person-to-person reverence products and cosmetics for themselves. The age range of consumers is developing to both younger and elder. These trends are obviously seen especially in some developing countries and areas. Since the majority of personalized care products are currently sold in the United States, Japan, Canada, and European countries(less than 20% of human beings population), the potential for sales of personal care products around the world is excellent.Increasingly, cosmetics/personal care is not an industry for women only men purchase personal care products such as skin creams and hair care products/dyes and many men are trying cosmetics in an effort to amend their appearance. The market for hair colouring has expanded with teenagers and adults wanting more vivacious colouring options3. Revlon also shows its social responsibility according to charities.There are the most recent examples which are significant. Through November 2008, Revlon donated a percentage of their pay to the Rainbow Trust childrens charity. Another one is announced in may of 2009. Revlon said it would donate 10% of sales (up to $100,000) of its new color solicitation to fund womens cancer program in partnership with the EIF, which well(p) name is Entertainment Industry Foundation.